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Promotional products are a fun and effective way to build brand awareness, but are they worth it? While not all promotional products are created equal, some are designed for a one-time boost while others create long-lasting results, the answer is still yes. Approximately 88% of people will recall a brand more easily after receiving a promotional product from said brand. Perhaps the more interesting statistic, however, is that a staggering 85% of people who received a promotional product were prompted to go into business with the brand that was being advertised.
Benjamin Office Supply has seen firsthand the power of promotional products. If your Washington D.C., Rockville, MD, or Virginia business is looking for lasting brand awareness, here is a closer look at ways to use promotional products along with some suggestions from us!
Starting a new job can be an exciting, yet overwhelming experience. By giving new hires promotional gifts, you can create a welcoming and positive first impression. A branded tote bag, water bottle, or desk accessory will not only make them feel valued but also help them integrate into your company culture.
When guests or potential clients visit your business, offering them a promotional product like a wine opening kit or a to go coffee cup can be a great way to leave a lasting impression. These gifts serve as both functional items and reminders of your brand long after the visit is over.
Promotional products can also be used for holidays, anniversaries, or special events to show appreciation to employees, clients, and partners. Whether it is a branded mug and mug warmer during the winter holidays or a custom stainless steel water bottle for a summer celebration, these gifts help keep your brand in view while showing appreciation for your staff.
With so many options available, it can be overwhelming to decide what might work best for your business. To help, the team at Benjamin Office Supply put together a selection of some of the most effective promotional products that will help your brand stand out.
Custom branded t-shirts, sweatshirts, or hats are walking advertisements, literally. They are worn repeatedly, allowing your brand to be seen by a wider audience. This form of promotion is especially effective for events or corporate giveaways. A comfortable, stylish shirt or cap is likely to stay in the wearer’s wardrobe, keeping your logo visible for months or even years.
While simple, pens are one of the most popular and effective promotional products. Their portability and everyday use mean your logo can travel anywhere. Whether in an office, at home, or on the go, a high-quality pen ensures your brand is always at hand.
Sustainability matters now more than ever. Eco-friendly promotional products—such as reusable water bottles, tote bags, and bamboo items—show that your brand cares about the environment. Eco-friendly products provide a great opportunity to align your business with values that matter to your audience.
In our tech-driven world, gadgets are a huge hit. Power banks, custom USB drives, and Bluetooth speakers make for outstanding technology promotional products because they are both practical and memorable.
When done right, promotional products can be a key part of a successful marketing strategy. Choosing the right products ensures that brands stay relevant and top of mind with your customers. At Benjamin Office Supply, we are committed to helping businesses in Washington DC, Rockville MD, and Virginia succeed by providing promotional products that deliver results.
